Papa Joe 2.0 has announced
that he is partnering with Plant Toys to create a hip hop inspired toy line called Baby Jamz.
The Baby Jamz collection will be comprised of five toys, each coming with a CD from the Baby Jamz CD series, which daughter Solange is a featured singer on and Beyonce plans to become involved in, in a later series.
Baby Daniel's cherubic mug will appear on all product packaging as well as television and print ads.
"There is a real opportunity for us to make a benchmark here, with Planet Toys making the toys and Music World making the music," Knowles said.
Planet Toys president/CEO David Canner, concurred adding, "With Baby Jamz, we're going after that hip-hop mom." Shaqualesha, he's talking to you.
The second Baby Jamz toy collection is slated to arrive in stores next spring. It will include a "drum machine" that attaches to a car seat.
Vehicular manslaughters are going to increase by 300%. Imagine trying to navigate your ride through bumper-to-bumper traffic while Junior lays down some fresh beats in the back.