3.01.2006
Apple Bottom Line To Expand
Nelly is expanding his Apple Bottom women's jeans brand to include a items for children and plus-size women, as well as a line handbags, lingerie and shoes. A new print ad campaign for the children's line features the rapper along with Ali from the St. Lunactics, Big Gipp from Goodie Mobb and Jermaine Dupri – all posing with their daughters. "We got the campaign going just [to show] we are fathers as well [as rappers]," Nelly said. "Apple Bottoms is more of a family-oriented line, and I want to make sure we put that out there as well."
Inspired by his love of fashion - and junk in the trunk - Nelly launched Apple Bottom jeans in July 2003. "As a man you kinda know what you are attracted to when you see a young lady walking. You kinda know what turns your head, if she's looking right or styled right, so you try to lend those influences to the designer," he said. "Hopefully they can come up with something that's original that will benefit our [Apple Bottom] line." (source)
The last thing I need to deal with is my little cousin doing her "Check Up On It" dance in a pair of Apple Bottom jeans when I take her to Chuck E. Cheese's. I can't speak for everybody but the kids in my family are already too damn grown. Couldn't he have named the line like "Apple Sauce" or "The Apple Doesn't Fall Far From The Tree"? I know those are lame pictches but c'mon now, shit. I guess its safe to assume Vokal is dead now.
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