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Now teens can adopt Beyoncé's style for their prom dress.
The singer-actress and her mother, Tina Knowles, are relaunching their House of Deréon brand this spring as a high-end contemporary dress line — and many of the styles are based on what Beyoncé Knowles has worn on stage, making them perfect for the prom. This, Tina said, was especially important to her as she works as a mentor at her church in Houston.
"I've lent designer dresses that the girls used to wear in Destiny's Child to some of the girls in my youth center at my church," she said. "And I've also made dresses for some of them, so I'm so happy to have this line now, where many girls can buy my dresses."
"I've always seen House of Deréon as a dress collection," Tina said. "But what happened was that we couldn't find the right partner for dresses. Every time someone would come up with a line for us to look at, I would send it back. It just was never right."
The result, Beyoncé said, is something she is more than satisfied with.
"I am so proud of these dresses and I enjoyed every moment I spent with my mother creating them," she said. "This collection, being incredibly elegant, sexy and wearable, embodies the spirit and style we've always embraced." (continue reading)
The dresses wholesale between $120 and $300 and are being targeted to high-end specialty and better department stores like Dot's Neiman Marcus and Citi Trends Bloomingdale's.
Labels: Tales From The Wig Crypt
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