9.15.2006

WTF Files: LaToya's New Liquor Endorsement Deal

It Girl Public Relations and Star Ice President and CEO, Joey Sulfaro are introducing this Australian import to the US. LaToya Jackson has also become a part of this team as the beverage's official celebrity spokesperson.

"I have always wanted to be involved with a hot, new lifestyle product such as this", said Jackson. Star Ice, it is a delicious malt beverage imported from Australia and bottled in a slim line bottle with a champagne fizz imported from the mystical land down under- Australia. It is available in today's hottest flavors such as Green Apple, Raspberry, Passion Fruit and Cranberry. It has an everlasting taste full of flavor.

The Star Ice team has been very busy working on pre-publicity, photo-shoots, campaign jingles and shooting a commercial. LaToya has already been featured on Access Hollywood and Extra to promote the drink. (Eurweb)




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