Bad Boy Records founder, CEO and recording artist Diddy has unveiled plans for a sleepless, event-jammed, cross-country promotional tour heralding the impending arrival of his eagerly awaited new album, "PRESS PLAY," due in stores on October 17th. Beginning September 18th in Philadelphia, Diddy will barnstorm America, traveling to cities from coast-to-coast in an itinerary of marathon endurance.
Included in the non-stop schedule will be special "PRESS PLAY" listening parties hosted by multi-format radio stations in major markets. Throughout the month-long run, Diddy will also be honored by mayors and other local officials. In some cities, Diddy will be awarded the prestigious "Key to the City," while in others, a proclamation of "Diddy Day" will be announced to celebrate his visit.
In addition, the "Press Play" tour will include a series of "Diddy High" events, where he will visit high schools in a number of cities, including Philadelphia, Baltimore, Washington DC, Norfolk, Atlanta, Boston, Chicago, San Francisco, Las Vegas, and others. In speaking with students, he will address such themes as "No Excuses," "How To Make It Happen," "Press Play On Your Life," and "Empowerment."